How Are Fractional Sales Leaders Compensated?

Compensation in 2025 shows clear convergence around a dominant structure: retainers.

  • 88% of respondents reported retainer-based compensation

  • Hourly, project-based, and success-based fees remain secondary

  • Equity-based compensation exists but remains limited

Retainers provide predictability for both parties and reflect mutual commitment. Success fees are often layered on top to align incentives around revenue or growth outcomes.