sales leadership Capital

Download our Vision Paper.


Capital is a finite resource that can be built up over time and stored. It can also be lost or wasted if managed poorly. Leadership Capital is the stored value or currency a leader has that enables them to influence the organization or market, and Sales Leadership Capital is necessary to influence customer buying decisions.

Our vision is the universal recognition among owners, founders, and CEOs of the need to invest not only in product, manufacturing, and marketing but also in Sales Leadership Capital. The investment will result in growth, and those who don’t do it will be left behind.