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RIGHT-SIZED, RIGHT-SKILLED™

The Art and Science of Matching Fractional Executives with Organizations So That Both Thrive

A practical, no-nonsense guide to one of the fastest-growing leadership models in modern business—for both Fractional Executives and the CEOs, Founders, and Owners that hire them.

For CEOs and Founders

Know when Fractional Leadership makes sense, how to select the right executive, and how to structure engagements for fast, measurable impact.

For Fractional Executives

Build a sustainable, scalable business around your expertise. Learn how to position yourself as a strategic partner, price for value, and create stems that support long-term success.

For Aspiring Fractionals

Make the mindset shift from employee to entrepreneur. Understand how to define your proposition, build credibility, and land your first (and next) fractional role.

Table of Contents

Introduction

PART I: Understanding the Fractional Executive Model

Chapter 1: Introduction: A New Era of Leadership

Chapter 2: What a Fractional Executive Is (and Is Not)

Chapter 3: How Fractional Assignments Work

PART II: The Fractional Executive’s Playbook

Chapter 4: Becoming a Fractional Executive

Chapter 5: Building a Business Around Yourself

Chapter 6: Winning Fractional Assignments

Chapter 7: Sustaining Success as a Fractional Leader

PART III: The SMB Leader’s Guide to Fractional Talent

Chapter 8: Why Fractional?

Chapter 9: When to Engage a Fractional Executive

Chapter 10: How to Integrate a Fractional Leader

Chapter 11: The Matchmaking Process

Chapter 12: Shared Accountability: How Engagements Succeed

PART IV: The Future of Fractional Leadership

Chapter 13: The Blended Workforce and Beyond

“Fractional Executives thrive where expertise matters more than headcount and where focus matters more than hierarchy.”

“Fractional leadership is not a stopgap; it’s a strategic advantage.”

“They do not win by being everything to everyone, but by being precisely right for a specific moment.”

“Fractional Executives are not hired for symbolic status… they are hired for proven, situationally relevant experience.”

“Fractional leadership works not because it is cheaper, trendier, or more flexible, but because it is intentional.”

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ABOUT THE AUTHOR

Henning is a creative and results-driven founder and executive with extensive domestic and international experience in Sales, Supply Chain, and General Management, both in a corporate and entrepreneurial setting. Henning launched Vendux in 2019 as the matchmaker for fractional and interim sales leadership, representing the largest community of over 1,300 Sales Leaders in North America.

Vendux acquired Shiny, a marketplace that connects startups and growing businesses with vetted fractional executives (e.g. fCEOs, fCFOs, fCMOs, fCTOs). It enables companies to quickly post a role, get matched with relevant candidates, and hire leadership for a fraction of the cost and commitment of a full-time executive.

Henning is also one of the Founding Members and the Executive Director of the Fractional Leadership Alliance, with a mission to advance the fractional leadership industry worldwide by uniting organizations and fractional leaders, elevating their value proposition, and advocating for their collective interests.

He also co-founded #befractional, offering training and coaching for executives looking to start or grow their own fractional or consulting practice.

• Built on insights from 1,000s of real fractional leadership assignments

• Written by a practitioner actively matching executives with companies

• Addresses both Executives and CEOs

• Focused on outcomes, not hype