Definition: Fractional CRO (Chief Revenue Officer)
A Fractional CRO is a senior executive responsible for aligning and leading all revenue-generating functions—sales, marketing, customer success, and partnerships—on a part-time, retainer basis.
Scope of Responsibility
A Fractional CRO typically owns:
Revenue strategy and growth architecture
Cross-functional GTM alignment
Forecasting and revenue governance
Revenue metrics, accountability, and reporting
How a Fractional CRO Differs from Other Roles
Broader scope than a Fractional VP of Sales
Greater organizational reach than a sales-only leader
Direct accountability for revenue outcomes
Best-Fit Scenarios
Fractional CROs are most effective in:
Scaling organizations with multiple GTM motions
Companies experiencing sales–marketing misalignment
Investor- or board-backed environments demanding predictability