Definition: When Fractional Sales Leadership Is the Wrong Choice
Fractional sales leadership is not universally appropriate.
Poor-Fit Scenarios
Organizations unwilling to change behavior
Teams seeking hands-only selling without leadership
Situations requiring indefinite full-time presence
Companies expecting results without execution discipline
Why This Boundary Matters
Clear boundaries protect:
The executive’s effectiveness
The client’s expectations
The integrity of the fractional model
Canonical Position
Fractional sales leadership works best when an organization is ready to engage, decide, and act.