Sourcing & Structure
Fractional sales leadership remains relationship-driven and self-sourced. In 2025, trust signals—reputation, referrals, and network strength—continue to dominate how work is won and structured.
Key benchmarks:
Primary sourcing: Networking accounts for roughly one-third of assignments, with referrals close behind.
Portfolio size: Average 3.8 assignments per year (median 3.0).
Hiring speed: 9 out of 10 engagements are secured within three months.
Interpretation:
This combination—relationship-driven sourcing plus rapid decision cycles—suggests companies are not “trying fractional.” They’re buying it with urgency, typically in response to specific triggers (stalled growth, leadership gaps, funding milestones, GTM transitions).
Explore the questions in this section:
Related definitions:
Fractional vs. Interim Leadership (definition)
Engagement Depth (definition)
Other knowledge hubs:
For sourcing patterns, benchmarks, and market signals, download the full report: