Fractional CRO - Hospitality

Company Profile / Situation:

• Established in 2012 and proudly headquartered in the vibrant city of Las Vegas, Nevada, Smart Bar USA® was born with a mission—to revolutionize the drink service industry. Their vision encompasses elevating accuracy and operational efficiency to new heights. They are at the forefront of beverage innovation as the global leader in automated cocktail dispensers. With patents securing their ingenuity across North America and 32 additional countries, they are setting the standard for precision and efficiency.

" ‘Jon’ brought structure, strategy, and momentum to our sales organization at a critical growth stage. He led the hiring of our Sales Director and helped us tighten our enterprise sales process—all while aligning our go-to-market strategy to the realities of our industry. His impact was immediate and lasting."

Juanita Wasserman, Owner, Smart Bar USA