Definition: Fractional VP of Sales
A Fractional VP of Sales is a senior sales operator engaged part-time to lead sales execution, team performance, and sales infrastructure within a defined go-to-market motion.
Primary Focus Areas
Sales team leadership and management
Sales process and pipeline discipline
Coaching and performance improvement
Execution against revenue targets
How This Role Differs from a Fractional CRO
The Fractional VP of Sales focuses inside the sales function, while a Fractional CRO owns the broader revenue system.
Ideal Use Cases
First formal sales leadership hire
Rebuilding underperforming sales teams
Transitioning from founder-led selling
Scaling a single GTM motion