Shiny, the Fractional Executive Firm, Appoints Manuel Salcedo as Partner to Lead Expansion into Spain and Portugal

Madrid, Spain – March 30, 2026 - Shiny, a Vendux company, today announced the appointment of Manuel Salcedo as Partner, effective March 30, 2026. Based in Madrid, Manuel will lead Shiny’s expansion across Spain and Portugal, strengthening the firm’s ability to connect businesses with high-impact fractional executives across the C-suite.

Manuel brings extensive experience in sales leadership, business development, and international market expansion. With a strong track record of working with growth-stage companies and established enterprises alike, he has consistently helped organizations unlock new revenue streams, refine go-to-market strategies, and scale effectively across European markets.

In his role as Partner, Manuel will focus on building Shiny’s presence in the Iberian Peninsula, working closely with CEOs, founders, and business owners to identify and place fractional executives who can accelerate growth and drive operational excellence.

“Spain and Portugal represent a significant opportunity for the fractional executive model,” said Henning Schwinum, Managing Partner of Shiny. “Companies in these markets are increasingly looking for flexible, high-caliber leadership to navigate growth and transformation. Manuel’s deep local expertise and international perspective make him the ideal partner to lead this expansion.”

Manuel Salcedo added, “The demand for experienced leadership that can be deployed quickly and effectively is growing rapidly across Southern Europe. Shiny’s model—combining speed, precision, and access to a curated network of executives—offers a compelling solution for companies seeking to scale without the constraints of traditional hiring. I am excited to bring this approach to Spain and Portugal.”

Shiny, powered by Vendux, connects organizations with vetted fractional and interim executives across the C-suite. Leveraging Vendux’s proprietary PerfectMatch™ system, the platform enables companies to identify and onboard the right leadership talent within days, ensuring a fast and effective path to growth.

The addition of Manuel Salcedo marks another step in Vendux’s international expansion, reinforcing its commitment to building a global network of top-tier fractional leaders and delivering flexible leadership solutions to companies worldwide.

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About Shiny, a Vendux Company
Shiny, a Vendux company, connects businesses with experienced fractional and interim executives across the C-suite. Powered by Vendux’s proprietary PerfectMatch™ system, Shiny matches organizations with leaders who can build, transform, and scale critical business functions. With a focus on speed, precision, and measurable impact, Shiny enables companies to access the leadership they need—when they need it.

About Vendux
Vendux is a leader in building sales leadership capital for growing companies. Founded in 2019, Vendux helps organizations accelerate revenue by matching them with the right sales and commercial leaders through its proprietary PerfectMatch™ system. Serving small and mid-sized businesses across North America and beyond, Vendux provides flexible engagement models including fractional, interim, and full-time placements, enabling companies to scale efficiently and effectively.

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