How Much to Spend on Sales and Marketing

“I invested all my funds in product development and have nothing left to put towards sales and marketing.” As a sales leader and an entrepreneur, those are the last words I want to hear. And yet, just over the past year, I have had several conversations with founders that almost verbatim included this statement. Now, every business is different. And if you are starting a tech business, without investment in engineering and development, there is no product to sell. And at the same time, this is not a chicken-or-egg type dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.

"I invested all my funds in product development and have nothing left to put towards sales and marketing." As a sales leader and an entrepreneur, those are t...