Posts in Start-up
The Perfect Approach to Sales As a Founder

If finding a skilled, experienced sales leader is a top priority, and the urgency of filling the void is recognized, it is the ideal time to bring in an interim or fractional sales leader. They can be available within a few days. They integrate into your organization. They can be fractional or part-time. They are immediately impactful.

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Your Toolbox to Successfully Manage Your Sales Team

No one is born as a sales leader. You are the sales leader for your organization, though sales is not one of your core competencies. For this scenario, I want to put some tools into your toolbox to allow you to be successful as a leader, which in turn will make your team successful.

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How Much to Spend on Sales and Marketing

“I invested all my funds in product development and have nothing left to put towards sales and marketing.” This is not a chicken-or-egg type of dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.

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Do Not Hire Your First VP of Sales

The executive recruiting process will take 6 months, it is going to cost you $50-70k, and you will fire the person after 12-18 months and start over. When it is time to scale through sales, do not HIRE your first VP of Sales!

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Pivoting or the Art of Moving to Plan B

Given that a pivot can potentially fix almost any failure, pivoting shouldn’t be considered an act of desperation, but rather a reasonable response to address fairly common issues. It is just part of the startup process.

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