Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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With a recognizable name behind me, introductions came easier, meetings were secured faster, and prospects were more receptive from the outset. The moment I carried a startup’s business card, the same doors required more effort, more convincing, and more value delivered upfront.
Read MoreHow do you tell your R&D team that while you value their work, their innovation on Product Performance matters the least to customers? The executive I was with has had this very conversation and was able to demonstrate how, for his business, Customer Engagement was the most impactful type.
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