Posts in Best Practice
Tiered Pricing and the Trap of Quoting a Range

The principle is simple: when you sell less time, you charge a higher rate per hour. When a client commits to more time, the per-hour rate goes down, but the total compensation goes up.

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Why Discounting Will Cost You More Than the Discount

Every sales rep who has ever worked with me will quote you one of my favorite sayings: “do not discount.” I mean it. Discounting feels generous in the moment, and as consumers we love it. As sellers, we should be very careful with it.

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The Best Fractional Sales Leadership Options in 2026: An Honest Comparison

Vendux is one of the options listed. We've worked hard to describe every other provider fairly, because a comparison you can't trust is one that helps no one. Where Vendux is genuinely the better fit, we say so; where another firm is, we say that too.

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The Shortlist Lie: Why Your Executive Search Was Decided Before You Saw the Candidates

The standard executive search slate contains three to four candidates. AESC member firms and most retained search practices converge on this number for a reason — and it isn’t the one you’ve been told.

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Why the Best Operators Choose Fractional (And What That Means for You)

The standard narrative about fractional executive hiring goes like this: companies that can’t afford a full-time CFO or CMO hire a fractional one instead. It’s a practical workaround: useful, cost-efficient, and something you grow out of once the company reaches a certain size. That narrative is incomplete.

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Why Pricing Is the Hardest Conversation in Fractional Work

There is a mystique around pricing, especially for executives who have never been involved in setting a price. Most of us spent careers selling somebody else’s product or service at somebody else’s rate. Now we are the product, and the room goes quiet.

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The Unfinished Puzzle: Why Leaders Must Frame the Work Before Filling the Details

Some habits never leave you. They simply evolve. For me, puzzling has always been one of them—a quiet, obsessive activity that pulls me in completely and refuses to let go until the last piece clicks into place.

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When a CEO Confirms It: Hiding a Fractional Executive Is the Mistake

In last week’s CEO Masterclass, I laid out the common reasons why fractional executive engagements go sideways. Then one of the CEOs in the room did something that made the lesson land harder than any slide could: he squarely confirmed it.

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Fractional Sales Leadership Isn’t a Cost Play

It’s an Organizational Design Strategy. Sales tools are evolving faster than ever. AI SDRs. Revenue intelligence. Deal analytics. Forecasting copilots.

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Twenty-three Minutes at a Time: How Vinyl Records Taught Me Focus, Patience, and Depth in Business

Long before playlists, streaming, or skipping tracks, I learned how to listen—really listen—one album side at a time. And that habit shaped far more than my musical taste.

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