The traditional résumé is basically worthless. Not because people aren’t accomplished.
Not because experience doesn’t matter. But because the language of résumés has become generic to the point of emptiness.
They simply don’t realize this model exists. That’s not a sales problem. It’s an awareness problem. And no single company can solve it alone.
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In many small and mid-sized businesses, a handful of salespeople consistently outperform the rest. These “star sellers” close the big deals, keep the lights on, and often hold an outsized share of customer relationships.
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In business and in life, momentum is everything. Yet too often, we get stuck in a cycle of hesitation—waiting for more data, the perfect timing, or absolute certainty. While deliberation has its place, there’s a hidden cost to prolonged indecision.
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When uncertainty strikes, most companies default to the same playbook: cut costs, protect margins, and wait for the storm to pass. It’s a survival instinct—but sometimes, the safest move isn’t the smartest one.
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No executive is born to be a Fractional. They become them - usually because they’re exceptional subject‑matter experts with deep domain credibility. Being a fractional executive, though, doesn’t mean you already know how to build and run a sustainable business around yourself.
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In the age of remote and hybrid work, Zoom calls – or MS Teams, Google Meet, etc. - have become the standard for meetings—whether it’s a one-on-one catch-up, a cross-functional project sync, or a high-stakes sales conversation. But what happens when the other party simply doesn’t show up?
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With a recognizable name behind me, introductions came easier, meetings were secured faster, and prospects were more receptive from the outset. The moment I carried a startup’s business card, the same doors required more effort, more convincing, and more value delivered upfront.
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Family-owned businesses are the backbone of many economies - including the US and Canada, where they account for 87% of all companies. When these businesses seek to accelerate growth or modernize their sales function, they increasingly turn to fractional sales leaders.
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The most successful fractional executives—those who consistently land high-value assignments, build reputational capital, and operate at the top of their field—are not generalists. They are specialists.
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