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Founders Don’t Need to Be Great Salespeople. They Need to Be Great at Hiring Them.

The myth of the founder-as-superseller has done real damage to early-stage companies. We have romanticized the image of the charismatic CEO who can close any room, and as a result we have pressured technical, product-obsessed, or operationally minded founders into roles they are temperamentally and skill-wise unsuited for.

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