The problem isn't product complexity. It isn't market conservatism. And it isn't price; sports technology is full of non-negotiable procurement decisions made at prices nobody expected the buyer to accept. The problem is translation.
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Some childhood stories are about medals won, records broken, and trophies displayed proudly on the shelf. Mine are about trying—repeatedly—and quitting just as repeatedly. I was never particularly athletic, and despite a competitive streak that could have powered a small city, my body stubbornly refused to cooperate with my ambitions.
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