As emerging companies are embracing the amazing talent of fractional or interim leadership, there are two main disciplines that are picking up speed right now: Fractional marketing leadership and fractional sales leadership. Our topic leaders will be Henning Schwinum, Co-Founder & Managing Partner at Vendux (Fractional Sales Leadership) and Brett Schklar, Managing Partner at GROW Powerful (Fractional CMO's). We'll look at both disciplines, what's working and not working for each discipline, and how to win leveraging fractional or interim executive talent.

Excellent conversation with Henning. I really like his company and its value proposition for clients. He told about how his business worked as a way to connect firms that were looking for a similar mission. Proposing that their company works mostly on the commercial side of the business. Henning wanted to discuss how to know when to scale the business larger and we went into a great discussion about that. He wants to create some sort of a firm, related to those legal firms that can scale a service business.

Join Henning and Anna-Lisa for an interview on the concept, the future of growth, and insight into how a fractional executive might suit your growth company. Fractional executives are more popular than ever for a variety of reasons. For one, they offer a more flexible way to staff a company. Instead of hiring someone for the entire journey, you can bring on someone for a specific period of time, a specific project, or a specific need you have, for example, per-post M&A or funding round.

The problem is that these companies can’t always afford to hire a full-time sales leader. If they do, then the job is split up between sales calls and leading the rest of the sales force. That’s not always a great solution. “Fractional sales leaders are a question of financial viability,” Vendux co-founder and managing director Henning Schwinum explained on this episode of the Publio Podcast.