“I invested all my funds in product development and have nothing left to put towards sales and marketing.” This is not a chicken-or-egg type of dilemma. It is part of the continuous entrepreneurial challenge of where to spend limited resources.
Read MoreGamophobia is the “fear of commitment”, normally applied when talking about relationships. And I find this term also applies really well in this situation. The last time I saw it was back during the 2007/2008 financial crisis. And now it seems to repeat itself. Customers freeze up.
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