Hanging Out Your Shingle: A Rite of Passage for Fractional Executives

In the world of independent professionals and fractional executives, one phrase echoes with both tradition and boldness: “I’ve decided to hang out my shingle.” It’s a declaration of independence, a signal to the market, and a commitment to charting one’s own course. But what does it really mean—and what does it take to do it well?

As non-native to the English language, I always like to understand the roots. The expression “hanging out your shingle” dates back to the 19th century. It originated in the legal and medical professions, where a wooden shingle (essentially a small signboard) would be placed outside a new office to let the public know that a doctor or lawyer was open for business. It was the equivalent of saying, “I’m here. I’m ready. Come in.”

Over time, the phrase evolved beyond its literal roots. Today, it broadly refers to someone striking out on their own—whether launching a consultancy, offering professional services, or, in our context, stepping into the world as a fractional executive.

To “hang out your shingle” as a fractional executive means more than simply becoming available for part-time leadership roles. It signifies a deliberate shift—from being an employee with a title to becoming a business build around yourself. You’re no longer just a CRO or CMO—you are your own CRO or CMO, operating with autonomy, defining your brand, and selecting your clients.

This transition marks a mental, professional, and reputational milestone. It requires confidence, clarity, and commitment.

For a fractional executive, “hanging out your shingle” is as much about preparation as it is about proclamation. Here are the essential steps:

1.     Clarify Your Value Proposition
What problem do you solve? For whom? In what industries? Define your niche as clearly and tightly as possible, as well as the outcomes you deliver. You are no longer selling a resume—you’re offering a solution.

2.     Build a Business Identity
Whether it’s your name or a company brand, secure a domain, and establish a professional presence on platforms like LinkedIn. Your digital footprint is your new front door.

3.     Legal and Operational Setup
Choose a business structure (LLC, S-Corp, etc.), set up business banking, and get the right insurance if needed. These aren’t glamorous tasks—but they’re essential.

4.     Develop Collateral
You need more than a LinkedIn profile. Think about case studies, a one-page capabilities statement, testimonials, or even a thought leadership piece that reflects your approach.

5.     Join Communities and Networks
Visibility matters. Fractional leadership platforms, peer communities, and industry groups can accelerate your credibility and connections.

6.     Be Ready to Sell (Yourself)
Even seasoned executives can find it humbling to sell their own services. But confidence comes from preparation—and from realizing that your experience is not just valuable but urgently needed.

Hanging out your shingle is both an act of self-belief and a signal to the market. For fractional executives, it’s the beginning of a new chapter - one where agility, autonomy, and impact converge. If you’re thinking about it, don’t wait for perfect timing.

Just make sure your shingle is polished, professional, and points clearly to the value you bring.

If you are looking for a Fractional Sales Leader with a shingle, contact us.

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Photo by Anne Gosewehr