Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
Sign up to receive updates.
The pricing essays on this blog have argued, repeatedly, that pricing yourself is the hardest conversation in this work. They are right. But the difficulty is partly that we keep treating pricing as a single number rather than a small, structured menu.
Read MoreThat is not how most fractional engagements end. A more common pattern is the slow fade — fewer meetings, more autonomy for the team, a renewal conversation that drifts past its date, and eventually a polite email about wrapping up.
Read MorePrivate equity firms have stopped debating whether fractional executives belong in their portfolio companies. It is standard practice now. Venture-backed founders, by contrast, still treat the same decision as a step down.
Read MoreMost sales-leadership problems come down to one of three needs: you need advice on what to fix, you need to hire someone permanently, or you need someone to actually lead sales right now.
Read MoreThe standard narrative about fractional executive hiring goes like this: companies that can’t afford a full-time CFO or CMO hire a fractional one instead. It’s a practical workaround: useful, cost-efficient, and something you grow out of once the company reaches a certain size. That narrative is incomplete.
Read MoreThe fractional model has stopped being a workaround and started being a category. Each data point below is sourced from research published in or based on 2026.
Read MoreFractional executives have always sold one thing above all: pattern recognition compressed into fewer hours. Artificial intelligence is now rewriting what those hours look like — for GTM leaders (fCMOs, fCROs), fCFOs, fCOOs, and fCTOs alike.
Read MoreThe world of fractional leadership is crowded, and clarity of niche isn’t just nice to have—it’s the economic engine that drives quicker decisions, higher fees, and referral velocity.
Read MoreWhat began as a niche solution—one executive helping a founder “on the side”—has matured into a vibrant marketplace. Yet, with growth comes competition, confusion, and hiring mistakes that can derail results before they begin.
Read MoreNo executive is born to be a Fractional. They become them - usually because they’re exceptional subject‑matter experts with deep domain credibility. Being a fractional executive, though, doesn’t mean you already know how to build and run a sustainable business around yourself.
Read More
