Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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The pricing essays on this blog have argued, repeatedly, that pricing yourself is the hardest conversation in this work. They are right. But the difficulty is partly that we keep treating pricing as a single number rather than a small, structured menu.
Read MoreThat is not how most fractional engagements end. A more common pattern is the slow fade — fewer meetings, more autonomy for the team, a renewal conversation that drifts past its date, and eventually a polite email about wrapping up.
Read MorePrivate equity firms have stopped debating whether fractional executives belong in their portfolio companies. It is standard practice now. Venture-backed founders, by contrast, still treat the same decision as a step down.
Read MoreHe liked working with the executive. His team liked working with her. The pipeline had grown. The conversion rate had improved. The forecast was more honest than it had been when she started. What was on the page was a monthly retainer that. He asked, politely, what he was paying for.
Read MoreMost sales-leadership problems come down to one of three needs: you need advice on what to fix, you need to hire someone permanently, or you need someone to actually lead sales right now.
Read MoreVendux is one of the options listed. We've worked hard to describe every other provider fairly, because a comparison you can't trust is one that helps no one. Where Vendux is genuinely the better fit, we say so; where another firm is, we say that too.
Read MoreThe standard narrative about fractional executive hiring goes like this: companies that can’t afford a full-time CFO or CMO hire a fractional one instead. It’s a practical workaround: useful, cost-efficient, and something you grow out of once the company reaches a certain size. That narrative is incomplete.
Read MoreThe fractional model has stopped being a workaround and started being a category. Each data point below is sourced from research published in or based on 2026.
Read MoreIn last week’s CEO Masterclass, I laid out the common reasons why fractional executive engagements go sideways. Then one of the CEOs in the room did something that made the lesson land harder than any slide could: he squarely confirmed it.
Read MoreFractional executives have always sold one thing above all: pattern recognition compressed into fewer hours. Artificial intelligence is now rewriting what those hours look like — for GTM leaders (fCMOs, fCROs), fCFOs, fCOOs, and fCTOs alike.
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