That milestone feels like proof that everything works: the product resonates, customers are buying, and growth seems inevitable. Yet for many founders, it’s exactly when sales momentum stalls.
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They simply don’t realize this model exists. That’s not a sales problem. It’s an awareness problem. And no single company can solve it alone.
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Fractional leadership is rarely meant to be permanent. At a certain stage, businesses outgrow the fractional model. The challenge for CEOs and founders is recognizing when that moment has arrived—and managing the transition smoothly so progress doesn’t stall.
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Fractional sales leaders can be the catalyst investor-backed companies need to translate potential into performance. But the job isn’t just to “run sales”—it’s to create scalable systems, deliver repeatable growth, and instill the commercial discipline that turns ambition into enterprise value.
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In the world of manufacturing, innovation is often synonymous with product development. Companies invest heavily in R&D, refining production techniques, and optimizing supply chains. However, when it comes to organizational structures, particularly sales leadership, innovation is far less common.
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Growth is the ultimate objective for any company, and the strategies employed to achieve this growth can vary significantly. Two prominent approaches are sales-led growth and product-led growth. While both methods aim to increase revenue and expand market share, they differ in their primary focus and execution.
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In the world of sales, the pursuit of perfection is an endless journey. An almost infinite number of experts have delved into the subject, each offering their unique insights and strategies. But why is this topic so crucial? The answer is simple: "Perfecting your sales process and perfecting the management and repeatability of that process leads to more deals and more revenue for your business."
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As a start-up gears up for a Series A investment, early-phase scaling becomes imperative to secure funding. In the absence of a foolproof playbook, the path forward is far from clear-cut or universally acknowledged. The typical playbook often suggests hiring a VP of Sales, a move fraught with challenges:
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"We will wait to hire a sales leader until we have more customers." While it may seem like a prudent approach to save resources, this strategy can have both advantages and disadvantages. Here's some thoughts as we explore what might be behind this statement and whether it's a wise decision for a growing company.
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In the world of startups and small businesses, achieving that elusive first $1 million in revenue can often feel like an insurmountable hurdle. It requires strategic planning, effective execution, and a dedicated team.
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