Posts in Best Practice
The Ultimate Guide to Pre-Selling

Presales is the entire process of successfully closing a sale of a product that does not yet exist. Like the infamous vaporware, for example, a software or hardware product that has been advertised but is not yet available, either because it is only a concept or because it is still being written, designed or produced.

Read More
Metrics, Measures and KPIs...Oh My!

I’m sure many of you in leadership positions have asked yourself these questions: How can I do a better job of driving profitable growth in my business? How can I drive the right behavior of my employees? The options can be overwhelming. But there's one proven thing that can drive profitability...the effective use of KPIs.

Read More
Merging Sales Teams After an Acquisition

Merging sales organizations and ensuring that they deliver the revenue synergies is hard work. On paper, especially when grasping for straws to make the deal work, it always looks logical and makes sense. It almost always ignores the human aspect of sales: the team, the clients, and their interactions.

Read More
Don't Shoot the Messenger

Everyone has to deliver bad news sometimes. Own it, deliver it, and move on. But only be a bearer of bad news when it is yours. Don't get caught in a trap being the messenger for bad news that really ought to be delivered by someone else. And on the flip side, do not engage messengers yourself.

Read More
Body Language in the Age of Remote Selling

Body language is a mysterious, unspoken way that people unconsciously communicate what is really on their minds. The importance of body language in sales lies in the fact that many buyers are either unsure of or reluctant to openly communicate their intentions.

Read More
Winery Clubs - D2C At Its Best

In recent years they have done a fantastic job on me! There are charges on my credit card, and in turn, I receive very regularly the ‘gift’ of a great variety of wines unavailable in my local wine store.

Read More
Selling With a Paradox Mindset

Choosing one side of a paradox would be delightfully clear and easy. Though the world is not black and white, it comes in all shades of gray, it is nuanced, and there are no easy answers, no silver bullets.

Read More
Overcoming the Confirmation Bias

Confirmation bias: we make a snap judgment within the first minute - or possibly even before meeting the candidate - and then spend the rest of the interview looking for data to support this initial hunch. Why? Because we hate to be wrong.

Read More
The Ultimate Guide to Communication

Although every leader knows the importance of communication - for the success of their organization, their people, and themselves - a surprising number of leaders fail in this vital skill. According to a survey, only 10 percent of frontline leaders are effective at conveying performance expectations and facilitating clear agreement on the next steps.

Read More