In last week’s CEO Masterclass, I laid out the common reasons why fractional executive engagements go sideways. Then one of the CEOs in the room did something that made the lesson land harder than any slide could: he squarely confirmed it.
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Apologizing isn't just a learned behavior; it's a critical component of a business growth strategy. When you apologize to a dissatisfied customer, it can lead to reduced returns, enhanced brand reputation, customer loyalty, increased recurring revenue, and even the avoidance of legal challenges.
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Seasoned salespeople understand that success in this field is not merely about making a pitch but rather about building relationships, understanding customer needs, and using a proven process. However, even the best sales professionals can stumble and make mistakes that hinder their progress.
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From a legal perspective, when you work with an independent contractor, you relinquish control over how, when, and where they do their work. Though, when work is about outcomes and results, isn’t controlling the how, when, and where control for the sake of control?
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