In the early life of a startup, few challenges are as misunderstood—and as costly—as building the first sales engine. Founders often assume that hiring a few salespeople will automatically translate into predictable revenue.
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The adage "The customer is always right" has been a cornerstone of customer service philosophies for decades. This principle suggests that businesses should prioritize customer satisfaction above all else, believing that the customer’s perspective, needs, and demands should be met to ensure loyalty and success.
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