Posts in Best Practice
Why Proximity Bias Keeps Leaders from Excelling in the Era of Hybrid and Remote Work

A January 2022 Slack survey of more than 10,000 knowledge workers and their leaders shows that the top concern for executives about hybrid and remote work is proximity bias.

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The Interview

What needs to be different when you interview a candidate for a fractional executive role, like a Fractional VP of Sales or Fractional CRO? They are hired for a specific task, period of time, or interim role. Interview for the skills required to complete those shorter-term goals; everything else is gravy.

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How To Become a Glass-Half-Full Person?

Some people just thrive on bad news: They are the first to share it, and that is all they talk about. It is hard to dig yourself out of a dark, negative hole. Surround yourself with friends or mentors that are optimists. It is almost inevitable that you will turn into a “glass-half-full” person.

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Best Practices in Sales Process Management

There is an (almost) unlimited number of authors and content on this subject. And for a good reason: Perfecting your sales process and perfecting the management and repeatability of that process leads to more deals and more revenue for your business.

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How To Address the Fatigue Caused by Staring at the Camera All Day?

On a video call, we only have access to visual stimuli, which makes us feel very uncomfortable as it forces us into "constant gaze," essentially being forced into staring at someone's face for an extended period of time.

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Do You Know Why Your Customers Are Buying from You?

While your website can share all the rational reasons for why your product is the best, no one will buy unless they feel they get to know you, have a likable online experience and develop the trust that the product or services delivered actually meet the description provided.

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Just Checking In

And here is a list of alternatives to the just-checking-in-email, if you do not have a good reason but want to find one. For all these, there is one overriding principle: make sure that what you send is relevant to the prospect. Otherwise, they will - rightfully so - consider it spam, and it will devalue every future interaction you have with them.

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