Trends Shaping the Gig Economy

With more than 57 million Americans involved and $1.4 trillion+ changing hands annually, the gig economy reflects people’s desires for more flexible work opportunities and greater freedom as to how, when, and where work is performed.

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Don’t Go Where the Wind Blows You

To be deliberate means to think or talk something through carefully — it also means weighted and measured, the pace and art of careful decision-making. If you choose deliberately, you make a very conscious, intentional, well-thought-through choice.

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Top-Notch Soft Skills Eat Experience for Breakfast

And top-notch soft skills eat experience for breakfast: According to Forbes, 94% of recruiters believe that top-notch soft skills outweigh experience when it comes to promotion to leadership positions.

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Pivoting or the Art and Science of Moving to Plan B

Changes and adjustments are a natural part of operating a business. A business is always looking to optimize sales funnels, cut costs, and better understand the needs of its customers. In some situations, though, it may take more than slight refinements to keep a business going.

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Consultant vs. Employee vs. Contractor

Each option comes with its obvious pros and cons. I believe the decision of which route to pursue starts with what the person is asked to accomplish and what the environment looks like they will operate in.

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Define Your Ideal Customer -- Or Be Magnetic To No One

It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal prospect drives all aspects of sales and marketing, but also provides direction for the entire enterprise, from developing products and services, creating positioning, developing sales enablement programming, and building the organization, from people to tech stack to processes.

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‘We have No Budget’ – How to Overcome the Client’s Stone Wall

budget is a scarce resource! There are always more opportunities to spend than there is budget available. And so, companies and their decision makers prioritize and spend on what brings the greatest value. Or at least what they perceive brings the greatest value…

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The Value of Reliability

We also value people that ‘just work.' Margot Anderson puts it this way: “We place great importance on people … who are able to deliver consistently good results time after time and who can be depended upon to deliver on commitments and promises. Fundamentally they make life … easier, more enjoyable and more rewarding.”

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Fractional Executives and the Recession

When this happens, are companies just cutting fat and using the opportunity to eliminate unwanted and unnecessary staff? And when they freeze hiring, does that affect only the “nice-to-have” positions, or does it apply across the board?

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