Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Apologizing is a human behavior that acknowledges and resolves an issue. In business, it’s more than learned behavior; it’s an essential part of a growth strategy. Apologizing to a disappointed customer can i.e., reduce returns, increase brand reputation, retain loyal clients, increase recurring revenue, and even avoid a legal challenge.
Read MoreThis is the second article on sales objections. The first one covered 40 objections Leslie Ye pulled together. I have been gathering 20 further objections and responses to it. Enjoy.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
Read MoreConsidering everything else equal, and needing to decide on one format, which is the best? I will go out on a limb and say: face-to-face one-on-one oral communication, aka a conversation, is the best opportunity to ensure the sender and receiver can get on the same page.
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