Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Partnerships are often seen as a magic bullet for growth. The thinking goes: bring in a partnership leader, sign a few big deals, and watch revenue climb. But as many startups have learned the hard way, timing is everything and getting it wrong can cost more than you think.
Read MoreWhen uncertainty strikes, most companies default to the same playbook: cut costs, protect margins, and wait for the storm to pass. It’s a survival instinct—but sometimes, the safest move isn’t the smartest one.
Read MorePartner/Channel programs fail for a variety of reasons, and the specific causes of failure can vary depending on the strategy or lack thereof. Based on my 30 years of partner/channel program strategy development and execution, here are the top five reasons why partner/channel programs fail:
Read MoreThe basic dictionary description of a client is someone who engages the professional advice or services of another. A business partner, on the other hand, is someone who works together with another to further a common goal.
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