Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Lack of attention and respect towards internal customers was leading to poor customer service, missing parts in deliveries, and an overall inability to achieve the desired double-digit sales growth. Only after addressing those internal issues did the company regain reputation and growth externally.
Read MoreSales Leaders (and for that matter anyone in Sales) know the acronym “ABC” is the infamous motivational phrase “Always Be Closing” made popular by Alec Baldwin. Today’s Sales Leaders need to know another acronym called “CRM”, or Customer Relationship Management.
Read MoreEvery prospect you speak to has sales objections, or reasons they're hesitant to buy your product. Sales objections are unavoidable. And a salesperson that wants to be successful absolutely needs to know how to discover and resolve those objections.
Read MoreWhether you sell toothbrushes or medical equipment and everything in between — until a customer (a) knows who you are, (b) likes who you are, and (c) trusts you there is no purchase. The depth of the trust required varies but there must be at least a base level of trust in place.
Read MoreThe sales profession is not among the most admired. There even is a term, salesy, to describe a person or an approach to selling in an unaware, aggressive, and superficial manner. As I think about what makes a sales pitch great, I would argue that by their very nature, every sales pitch is salesy.
Read MoreAt some point in our lives, we have all been a part of a team. Some of these teams may have effective and exciting while others may have been ineffective and infuriating. The biggest variable to team success was probably how cohesive it was.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
Read MoreNot every opportunity converts; consider the time and effort it takes to have a conversation with a potential customer; for the salesperson, this means a world of difference; a few dollars make a big difference; the one number that makes or breaks success; CRM to counterbalance to the self-perception of greatness. Sales is a numbers game!
Read MoreI hate the word “pivot”… and use it all the time. In disliking it, I am not alone. In recent years business publications like Inc. have included the word “Pivot” in their list of buzzwords labeled “overused,” “ridiculous,” “worst,” and “to avoid.” It is indeed an overused term.
Read MoreA few have figured out how to spend their days taking smart risks that improve their lives and propel them to new levels of success with little chance of ending up dead, homeless, or any other number of unappealing adjectives.
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