Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Sales Leaders (and for that matter anyone in Sales) know the acronym “ABC” is the infamous motivational phrase “Always Be Closing” made popular by Alec Baldwin. Today’s Sales Leaders need to know another acronym called “CRM”, or Customer Relationship Management.
Read MoreWhether you sell toothbrushes or medical equipment and everything in between — until a customer (a) knows who you are, (b) likes who you are, and (c) trusts you there is no purchase. The depth of the trust required varies but there must be at least a base level of trust in place.
Read MoreMixed in with the messaging about how the current crisis affects the business world, is the realization that post-COVID will probably never be like pre-COVID. Companies and employees have made adjustments in the past weeks, and many of these changes will stick around.
Read MoreReputation is the key to securing the next assignment. They are keenly interested in expanding their network and obtaining a referral from every assignment. They are often in a try-before-you-buy situation where the temporary assignment may lead to permanent employment.
Read MoreAt some point in our lives, we have all been a part of a team. Some of these teams may have effective and exciting while others may have been ineffective and infuriating. The biggest variable to team success was probably how cohesive it was.
Read MoreA sales team without a leader is like a ship without a captain or a sports team without a coach. So, when a business loses or never had a true sales leader, the void has to be filled. There are several choices available to the Board, the CEO, the Owner, or the Founder. And as in so many situations, the right decision is often dependent on the circumstances, or the details of the scenario.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
Read MoreI hate the word “pivot”… and use it all the time. In disliking it, I am not alone. In recent years business publications like Inc. have included the word “Pivot” in their list of buzzwords labeled “overused,” “ridiculous,” “worst,” and “to avoid.” It is indeed an overused term.
Read MoreEmpowerment allows a team of people to achieve defined goals without explicit leadership intervention as each individual operates autonomously within their set of skills and responsibilities.
Read MoreLeaders are amazing, not having a sales leader has consequences: indecisiveness, disorganization, ethical slips, fragmentation, no vision, negativity, lack of focus and trust, no talent retention, low energy, surrender, and fear.
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