A few have figured out how to spend their days taking smart risks that improve their lives and propel them to new levels of success with little chance of ending up dead, homeless, or any other number of unappealing adjectives.
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Speaking to a friend of mine recently, he lamented that what had seemed like a promising business opportunity a few weeks back was now just a stone wall of “We have no money.” And he went on to say that in this day and age everyone wants everything for free and that less and less people are willing to pay for good services.
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Discounting reduces the value in the eyes of your customers. And that is terrible news mid- and long-term. And even worse, it is often meaningless for the short-term. If you are successful in closing a deal by offering a discount, the psychology that is at work when you do has detrimental effects.
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Most of your prospective customers will not buy from you instantly. You cannot simply introduce someone to your product or service once and expect that they will go the rest of the way by themselves. Studies have shown that only about 2% of sales will close after the first meeting.
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When someone says, 'Just tell me the price,' I just tell them the price. Someone who says that clearly has their guard up. This person likely doesn't want to be sold. You won't get anywhere trying to dissuade them from jumping right into pricing. They'll likely dig their heels in even further and feel like you're hiding something.
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Leaders are amazing, not having a sales leader has consequences: indecisiveness, disorganization, ethical slips, fragmentation, no vision, negativity, lack of focus and trust, no talent retention, low energy, surrender, and fear.
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If there was a playbook for scaling with a perfect record, it would be legendary and omnipresent. There is not! One of the standard steps, though, seems to be the hire of a VP of Sales. This type of VP stays in place less than a year and in hindsight turns out to be a costly endeavor for a cash-strapped start-up.
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The founder has taken the product to potential clients, hired a couple of salespeople, and sold it a few times. At this point do not HIRE your first VP of Sales! The executive recruiting process is going to take 6 months, cost $50-70k, and you will fire the person after 12-18 months and start over.
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Considering everything else equal, and needing to decide on one format, which is the best? I will go out on a limb and say: face-to-face one-on-one oral communication, aka a conversation, is the best opportunity to ensure the sender and receiver can get on the same page.
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Avoid these traps: be prepared, don’t take yourself too seriously, be persistent, never say never, the world is not black and white, avoid the time trap.
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