The Art of Follow-Up in Enterprise Sales

In enterprise sales, the art of follow-up is a key ingredient to closing deals and building long-lasting relationships with clients. Following up -- in the "right way" -- can go a long way in helping you stay top of mind, showing your commitment to your client's success, and demonstrating your value as a trusted partner.

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Leveraging Go-To-Market to Achieve Organizational Alignment

Raise your hand if you’ve heard about the early-stage CEO/Founder who listed their #1 concern about reaching scale was boiled down to simply “getting my marketing and sales teams aligned”.

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The Waiting Game in Enterprise Sales

In the world of enterprise sales, the waiting game is an all too familiar phenomenon -- those long and often frustrating periods of time that sales professionals spend waiting for prospects to make a decision. These waiting periods can drag on for weeks, months, or even years - for large deals.

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If This Was My Business, I Would …

… put a process in place that ensures that the GM sees every review and personally calls every customer that has had a negative experience. The conversation would start with an apology (“I am very sorry for your experience …”) and gratitude (“Thank you for letting us know …”).

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3 Top Hacks for Your Sales Pipeline During an Economic Downturn

I have gone through two economic downturns, the burst of the dot-com bubble in 2000 and the financial crisis in 2008. So, what are my top tips or hacks for managing your sales pipeline in an uncertain economic environment?

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D2C Is the Only Time I Want to Be Sold

I never spent any time in D2C sales. As a consumer, though, I have experience, and I find some aspects appalling, others irritating, and a few fascinating. Since direct-to-consumer sales is a business model based on the sale of products to the end customer without intermediaries, I get to interact directly with the producer or manufacturer, either in person or through their own eCommerce channel.

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‘Rock Star’ and Other Meaningless Labels

This commercial is taking aim at those in corporate America who throw around the term ‘rock star’ a little too loosely. Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol, and Gary Clark Jr. take offense to the casual use of their professional designation by office workers.

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The Customer Is Always Right

The vast majority of products and services in B2B address a need that is already addressed. The customer is spending on a solution today, their current ‘habit.’ And the job of a salesperson is to change this habit. It requires the proverbial ‘better mousetrap’ or at least the appearance of a better mousetrap.

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Standing on Top of a Mountain and Calling a Taxi

But there are no shortcuts in sales. What produces success in sales is: Working hard and smart. Following a process. Using data. Being persistent. Win fast, lose faster. Multiple channels. A lot of blocking and tackling.

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How SaaS Companies Can Embrace Evangelist-Led Growth

By embracing evangelist-led growth. This strategy develops and leverages the enthusiasm and advocacy of a company's most passionate users to eventually drive new customer acquisition. These "evangelists" are customers who are highly satisfied with a company's product or service and are willing to recommend it to others.

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