Jennifer had her eye on the clock, trying to meet the company expectations. She was worried about her own bills. What she wanted to do was get them their product and move on.
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In the world of enterprise sales, the waiting game is an all too familiar phenomenon -- those long and often frustrating periods of time that sales professionals spend waiting for prospects to make a decision. These waiting periods can drag on for weeks, months, or even years - for large deals.
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To be deliberate means to think or talk something through carefully — it also means weighted and measured, the pace and art of careful decision-making. If you choose deliberately, you make a very conscious, intentional, well-thought-through choice.
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I think that sales-centric and customer-centric are inherently the same. In today’s transparent markets, one cannot sell without putting the customer front and center. Simply put, salespeople work to understand customer needs or problems and then sell solutions that address those.
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Move the needle is an idiom that means to make a change that is noticeable, to modify something so that the effect is measurable. Most often, moving the needle is used in a positive sense, meaning to make progress toward a goal.
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We all have very different ways of coping with discomfort, but the most successful among us believe that withstanding discomfort is a skill that has helped them in hugely positive ways.
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What needs to be different when you interview a candidate for a fractional executive role, like a Fractional VP of Sales or Fractional CRO? They are hired for a specific task, period of time, or interim role. Interview for the skills required to complete those shorter-term goals; everything else is gravy.
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Some people just thrive on bad news: They are the first to share it, and that is all they talk about. It is hard to dig yourself out of a dark, negative hole. Surround yourself with friends or mentors that are optimists. It is almost inevitable that you will turn into a “glass-half-full” person.
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So, what is it? Are we leaning towards the silver bullet or the complicated solutions? And how does that play out in sales and marketing?
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While there are multiple ways of getting into Sales, the key to a successful career is the joy and happiness you still experience after twenty or thirty years. And that takes the right person.
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