Posts tagged niche
Picking the Niche Before the Niche Picks You: A Methodology, Not a Slogan
Picking the Niche Before the Niche Picks You: A Methodology, Not a Slogan

In other blog posts I have argued, more than once, that there are riches in niches. The argument is true. It is also incomplete. Telling a new fractional to find a niche is like telling a swimmer to find the other side of the lake.

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Fractional Sales Leader, Interim and FractionalHenning SchwinumVendux LLCniche, ikigai, methodology
Niche Positioning in Action: Examples Across Fractional CXO Roles
Niche Positioning in Action: Examples Across Fractional CXO Roles

If fractional specialization is the engine that drives demand, niche positioning is the fuel. But what does a strong niche look like in practice?

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Fractional Sales Leader, Interim and FractionalHenning SchwinumVendux LLCniche, niches, fractional, specialization, CXO
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche

The world of fractional leadership is crowded, and clarity of niche isn’t just nice to have—it’s the economic engine that drives quicker decisions, higher fees, and referral velocity.

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Fractional Sales Leader, Interim and Fractional, SkillsHenning SchwinumVendux LLCslice, niche, playbook, fractional, executive
The Hidden Joy of Meeting Founders in the Niches
The Hidden Joy of Meeting Founders in the Niches

There is a daily front-row seat to the extraordinary creativity of entrepreneurs. Every day, I meet founders who didn’t just see a gap in a market—they saw a market where others saw nothing at all.

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Fractional Sales Leader, Interim and Fractional, Start-up, MotivationHenning SchwinumVendux LLCfounders, niches, niche, privilege, fractional