No executive is born to be a Fractional. They become them - usually because they’re exceptional subject‑matter experts with deep domain credibility. Being a fractional executive, though, doesn’t mean you already know how to build and run a sustainable business around yourself.
Read MoreSales-led growth and product-led growth are distinct strategies, each with its own set of priorities and approaches. And successful growth strategies always require an alignment between sales and product. And that also means aligning the investment.
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