Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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I fumbled… I talked about the fact that we are a small and newer business, that the founder and partner at the time were both older white males, that sales to this day is a white and male-dominated space, that our roster of executives is diverse, and that we can purposely match on DEI criteria.
Read MoreAs a business owner, one of the things I've learned is how to leverage limited resources for maximum impact. This is especially true when it comes to investing in scaling my sales function.
Read MoreIn the world of business, finding the perfect fit between a leader and a company can often feel like searching for a needle in a haystack. The stakes are high—misaligned leadership can stifle growth, disrupt team harmony, and even lead to financial setbacks.
Read MoreWhen you're a fractional executive, the pricing conversation is particularly delicate. Unlike traditional roles, where pricing is often standardized, fractional work is tailored to each client's needs, making the discussion about rates more complex.
Read MoreNavigating the complexities of business growth is a daunting task for startup founders. Sales management, in particular, presents a unique set of challenges. Enter fractional sales leadership.
Read MoreCrafting a compelling story is key to a great sales pitch that resonates with prospects. Focus on trust, clarity, and understanding your audience.
Read MoreTackling the complex start-up dilemma requires balancing funds for development and marketing. Essential to grow but tricky to allocate wisely. Focusing on either development or marketing presents **a start-up dilemma** with founders needing to carefully weigh investment strategies.
Read MoreAssumptions have a significant impact, both personal and professional. In the sales world, making assumptions can lead to missed opportunities and strained client relationships.
Read MoreThese professionals offer an effective alternative to traditional recruiting, consulting, or training, and certainly surpass the option of doing nothing and hoping for the best. The key to their success lies in finding the perfect match—bringing in someone who has "been there and done that."
Read MoreGrowth is the ultimate objective for any company, and the strategies employed to achieve this growth can vary significantly. Two prominent approaches are sales-led growth and product-led growth. While both methods aim to increase revenue and expand market share, they differ in their primary focus and execution.
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