Every board eventually has this conversation: the VP of Sales role is open, and someone points at the top rep and asks, "Why not just promote her?" It's a reasonable question.
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This happens more often than fractional sales leadership advocates like to admit. A CEO commits to the fractional model in principle, runs a disciplined process, finds the right person — and then a full-time résumé lands on the desk and resets the entire decision to a coin flip.
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A founder once asked me, over a long lunch, whether she should hire a fractional CRO, hire a full-time VP of Sales, retain a sales consultant on a project basis, or sign with the agency her board had been recommending.
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That is not how most fractional engagements end. A more common pattern is the slow fade — fewer meetings, more autonomy for the team, a renewal conversation that drifts past its date, and eventually a polite email about wrapping up.
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What he had was a quarter ahead of him that turned on a single, named outcome: launching a new product line into a new region, with a revenue target, by a date already on the board. Would I tie a portion of our fee to whether we hit that target?
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A founder once slid a term sheet across a coffee table and asked, with the practiced casualness of someone who had done this many times, whether I would consider taking part of my fee in equity. He named a percentage. He named a valuation. He did the math out loud.
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Most sales-leadership problems come down to one of three needs: you need advice on what to fix, you need to hire someone permanently, or you need someone to actually lead sales right now.
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Vendux is one of the options listed. We've worked hard to describe every other provider fairly, because a comparison you can't trust is one that helps no one. Where Vendux is genuinely the better fit, we say so; where another firm is, we say that too.
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The standard executive search slate contains three to four candidates. AESC member firms and most retained search practices converge on this number for a reason — and it isn’t the one you’ve been told.
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Every salesperson on LinkedIn was President’s Club. Every resume shows quotas exceeded, records broken, number one on the team. But in a thirty-year career, nobody was at the top for thirty years in a row.
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