In last week’s CEO Masterclass, I laid out the common reasons why fractional executive engagements go sideways. Then one of the CEOs in the room did something that made the lesson land harder than any slide could: he squarely confirmed it.
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Many companies are turning to fractional sales leaders to drive growth without the commitment of a full-time executive. These seasoned professionals offer strategic sales expertise on a part-time basis, providing flexibility and cost-effectiveness.
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For CEOs, recognizing and nurturing these traits within their sales teams can lead to sustained growth and a robust organizational culture. Investing in leaders who embody these qualities not only drives immediate sales performance but also positions the company for long-term success in an ever-evolving marketplace.
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As I meet with growth-minded Founders, Owners, and CEOs, one of the frequent topics we delve into is understanding the difference between a VP of Sales and a Chief Revenue Officer (CRO).
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Now, why are there so many businesses that have a CFO, CTO, and COO, three internally focused functions, reporting to the CEO, but not a Chief Sales, Chief Commercial, or Chief Revenue Officer?
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