Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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This happens more often than fractional sales leadership advocates like to admit. A CEO commits to the fractional model in principle, runs a disciplined process, finds the right person — and then a full-time résumé lands on the desk and resets the entire decision to a coin flip.
Read MoreA founder once asked me, over a long lunch, whether she should hire a fractional CRO, hire a full-time VP of Sales, retain a sales consultant on a project basis, or sign with the agency her board had been recommending.
Read MoreFractional leadership is rarely meant to be permanent. At a certain stage, businesses outgrow the fractional model. The challenge for CEOs and founders is recognizing when that moment has arrived—and managing the transition smoothly so progress doesn’t stall.
Read MoreIn the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
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