A founder once asked me, over a long lunch, whether she should hire a fractional CRO, hire a full-time VP of Sales, retain a sales consultant on a project basis, or sign with the agency her board had been recommending.
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Fractional leadership is rarely meant to be permanent. At a certain stage, businesses outgrow the fractional model. The challenge for CEOs and founders is recognizing when that moment has arrived—and managing the transition smoothly so progress doesn’t stall.
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In the first 60 days of a new role, a seasoned fractional sales leader and a full-time sales leader approach the role with distinct objectives and timeframes, each adapting their strategies to achieve success based on their unique role.
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