Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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Every prospect you speak to has sales objections, or reasons they're hesitant to buy your product. Sales objections are unavoidable. And a salesperson that wants to be successful absolutely needs to know how to discover and resolve those objections.
Read MoreAnalysis Paralysis comes with all the downsides of not making a decision. In a work or team environment, it also comes with further negative impact: It kills creativity. It decreases willpower. It reduces happiness. It lowers performance.
Read MoreThe sales profession is not among the most admired. There even is a term, salesy, to describe a person or an approach to selling in an unaware, aggressive, and superficial manner. As I think about what makes a sales pitch great, I would argue that by their very nature, every sales pitch is salesy.
Read MoreAt some point in our lives, we have all been a part of a team. Some of these teams may have effective and exciting while others may have been ineffective and infuriating. The biggest variable to team success was probably how cohesive it was.
Read MoreAs a fractional CMO/VP Marketing for many companies, I got a front-row seat watching a terrific fractional sales leader in action. The CEO hired us to provide the company with a "kick in the pants" to the organization and be catalysts for growth.
Read MoreDiscounting reduces the value in the eyes of your customers. And that is terrible news mid- and long-term. And even worse, it is often meaningless for the short-term. If you are successful in closing a deal by offering a discount, the psychology that is at work when you do has detrimental effects.
Read MoreMost of your prospective customers will not buy from you instantly. You cannot simply introduce someone to your product or service once and expect that they will go the rest of the way by themselves. Studies have shown that only about 2% of sales will close after the first meeting.
Read MoreEmpowerment allows a team of people to achieve defined goals without explicit leadership intervention as each individual operates autonomously within their set of skills and responsibilities.
Read MoreWhen someone says, 'Just tell me the price,' I just tell them the price. Someone who says that clearly has their guard up. This person likely doesn't want to be sold. You won't get anywhere trying to dissuade them from jumping right into pricing. They'll likely dig their heels in even further and feel like you're hiding something.
Read MoreTry to practice asking more questions in your everyday conversations. Instead of telling someone something, ask them a question. Intelligent questions stimulate, provoke, inform and inspire. Questions help us to teach as well as to learn.
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