Conversion rates have different definitions or meanings, depending on the nature of the business or the stage of the sales cycle. And in every case, they carry tremendous importance as an indicator of success and efficiency.
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What about your greatest asset, your people, your employees? Who is tracking their data? How do we know when they need to be serviced, given a tune-up or a break, physically, mentally, emotionally, or spiritually? And yourself?
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Having worked from home and having led home-based and hybrid sales teams, these were always myths to me. But I guess it took the pandemic and the forced experiment almost all companies undertook about a year ago to expand the idea beyond sales and beyond those companies that had progressively embraced it already.
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Presales is the entire process of successfully closing a sale of a product that does not yet exist. Like the infamous vaporware, for example, a software or hardware product that has been advertised but is not yet available, either because it is only a concept or because it is still being written, designed or produced.
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Fee models for fractional executives have an art and a science, a balance between multiple factors, and an element of “as-high-or-as-low-as-desperation-takes-you” to it. And that is not too different from the permanent job market.
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I’m sure many of you in leadership positions have asked yourself these questions: How can I do a better job of driving profitable growth in my business? How can I drive the right behavior of my employees? The options can be overwhelming. But there's one proven thing that can drive profitability...the effective use of KPIs.
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Merging sales organizations and ensuring that they deliver the revenue synergies is hard work. On paper, especially when grasping for straws to make the deal work, it always looks logical and makes sense. It almost always ignores the human aspect of sales: the team, the clients, and their interactions.
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Everyone has to deliver bad news sometimes. Own it, deliver it, and move on. But only be a bearer of bad news when it is yours. Don't get caught in a trap being the messenger for bad news that really ought to be delivered by someone else. And on the flip side, do not engage messengers yourself.
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Body language is a mysterious, unspoken way that people unconsciously communicate what is really on their minds. The importance of body language in sales lies in the fact that many buyers are either unsure of or reluctant to openly communicate their intentions.
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It comes out so easily because it is soft; it is non-committing. We don’t want to be wrong, giving incorrect information. On the other hand, to hope for something to happen is to want an outcome that makes our life better in some way. Envisioning a better future motivates us to take steps to make it happen.
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