Through our blog posts, we are looking to share not only the value that interim and fractional sales leaders bring to an organization. We also cover a variety of topics and share our experiences, all of which are part of the “day-in-a-life” of a sales professional.
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It’s obvious that knowing your target customer is a critical part of operating and growing any business. Defining your ideal prospect drives all aspects of sales and marketing, but also provides direction for the entire enterprise, from developing products and services, creating positioning, developing sales enablement programming, and building the organization, from people to tech stack to processes.
Read Morebudget is a scarce resource! There are always more opportunities to spend than there is budget available. And so, companies and their decision makers prioritize and spend on what brings the greatest value. Or at least what they perceive brings the greatest value…
Read MoreGreat Sales Leaders understand this. They embrace all available technology, align digital and human interactions, trust their instrument and the process, and use the deliberate human touch to their advantage.
Read MoreI think that sales-centric and customer-centric are inherently the same. In today’s transparent markets, one cannot sell without putting the customer front and center. Simply put, salespeople work to understand customer needs or problems and then sell solutions that address those.
Read MoreA ship does not leave port without a captain. So why would you put a sales team out there without a leader, a real sales leader?
Read MoreWe'll discuss the basics of social selling and how you can get started right away. We'll also talk about some of the benefits of social selling and how it can help you grow your business.
Read MoreIt is a very personal list. Because what one person may consider bad sales management is looked upon very favorably by someone else. There are also contradicting professional opinions on the same management style.
Read MoreEspecially in the startup world, pivots on everything from product to GTM strategy are very common. Most of those directly impact employees. And even without major pivots, startups go through phases or stages in their growth process.
Read MoreWhen executives put their hiring criteria together, I would implore them to throw out the regurgitated and stale approach so often used and statistically unsuccessful - wait for it - “the rolodex and product experts.”
Read MoreIt is a simple mantra: “Ok leaders talk about the what, good leaders talk about the why, and great leaders talk about the how.”
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