When uncertainty strikes, most companies default to the same playbook: cut costs, protect margins, and wait for the storm to pass. It’s a survival instinct—but sometimes, the safest move isn’t the smartest one.
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No executive is born to be a Fractional. They become them - usually because they’re exceptional subject‑matter experts with deep domain credibility. Being a fractional executive, though, doesn’t mean you already know how to build and run a sustainable business around yourself.
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In the age of remote and hybrid work, Zoom calls – or MS Teams, Google Meet, etc. - have become the standard for meetings—whether it’s a one-on-one catch-up, a cross-functional project sync, or a high-stakes sales conversation. But what happens when the other party simply doesn’t show up?
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With a recognizable name behind me, introductions came easier, meetings were secured faster, and prospects were more receptive from the outset. The moment I carried a startup’s business card, the same doors required more effort, more convincing, and more value delivered upfront.
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The rise of fractional executives—seasoned C-suite leaders working part-time across multiple organizations—offers a compelling strategy alternative for companies navigating growth, transition, or strategic shifts. While this model brings agility and expertise, it isn't a universal solution.
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The most successful fractional executives—those who consistently land high-value assignments, build reputational capital, and operate at the top of their field—are not generalists. They are specialists.
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My LinkedIn feed feels increasingly like a virtual bookstore. Everywhere I look, someone is “#Author,” “launching soon,” or promoting their latest book. For professionals, consultants, coaches, and entrepreneurs, writing a book has become the new business card — a calling card of credibility.
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Strategic decisions often outpace traditional research cycles. While consultants, reports, AI, and internal data remain essential, many leaders are turning to expert consultation like Vendux Connect™ services to fill a critical gap.
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In business, just like in life, not all problems show up when and where you want them to. Sometimes, issues are intermittent or only occur under certain conditions. This unpredictability can wreak havoc on resource management and profitability.
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Few things in sales are more frustrating than carving out time, preparing for a call, and then waiting in an empty Zoom room. No-shows aren’t just a waste of time — they can feel like a lack of respect.
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