Posts in Interim and Fractional
Fractional, but not Fragmented. The Future of Marketing for SMEs.

The agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.  

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The Best Fractional Executives Avoid the Pitfalls of Trial and Error

Unlike traditional full-time roles, fractional executives must navigate multiple clients, manage diverse expectations, and balance a more flexible yet demanding schedule. Training classes provide insights into these aspects, helping executives understand how to structure their time, set clear boundaries, and deliver value across different organizations.

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Revenue Solves All Problems

Starting, growing, and succeeding with a startup is complex and has a multitude of aspects. My simple list of just four success factors looks something like this: Product: Have a product or service with market fit. You: Work hard and smart. Team: Be a leader that people want to follow and hire people that are smarter than you. Sales!

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The Fractional Industry Needs a Unified Voice

The FLA is the thought leader and guiding force within the fractional leadership industry, uniting the diverse community of organizations and professionals. The vision is to foster collaboration, promote growth, and shape the future of the fractional leadership industry on a global scale. The FLA seeks to define fractional leadership excellence, setting the industry's gold standard.

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A Tale of Two Markets

In the landscape of fractional sales leadership, where adaptability is the cornerstone of success, the challenge of establishing a precise pricing strategy for a freelance sales leader is nuanced and layered. Several external factors have to be considered.

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The Median Fractional Sales Leader

A recent study of around 1,000 fractional sales leadership assignments sheds light on this evolving role, offering a statistical benchmark to navigate its landscape.

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The Value of Cadence as a Solopreneur

In the end, while the figures will vary, my conviction is that the ideal falls within 15-25% of your time—translating to 6-10 hours weekly. The secret to success isn’t merely the quantity but the regularity of business development efforts, with a daily commitment being the gold standard.

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The Relevant Market for a Marketplace

Work services platforms like Uber and DoorDash are outcome-focused. Temporary staffing platforms such as Allegis and Randstad incorporate more traditional staffing services including background checks and time tracking. Talent platforms like Upwork and Fiverr are primarily concerned with connecting clients to freelancers who are not employed by the platform itself.

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Start-ups Have a Growth Opportunity Advantage

Despite a challenging economic climate, startups are well-positioned to accelerate efficient growth this year. Even the slightest performance improvements amplify growth, fueling already motivated employees and stakeholders. Speed and agility are powerful when building an efficient revenue machine. 

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The Unique Challenges of Interviewing Fractional Executives for Sales Roles

Interviewing fractional executive candidates for sales roles requires a tailored approach, focusing on their immediate skills, task-specific effectiveness, and alignment with the organization's goals. While cultural fit remains important, it should complement the candidate's job fit within the unique context of fractional roles. By considering these factors, companies can make informed decisions when hiring fractional executives for their sales teams.

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