Posts in Interim and Fractional
Improve SaaS Revenue Model and Grow with a Fractional CRO

Vendux connects you with expert Fractional Chief Revenue Officers (or fractional CROs), to drive immediate revenue growth, recurring value, and strategic sales excellence—including practical upselling and monetization techniques that prioritize sustainability—for SaaS companies.

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How Fractional Sales Leadership Can Transform Your Growth Trajectory

Navigating the complexities of business growth is a daunting task for startup founders. Sales management, in particular, presents a unique set of challenges. Enter fractional sales leadership.

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We Are Selling 847 Unique Products, And Counting

As new challenges emerge in the business world, our network grows, adding new leaders with the expertise required to navigate these challenges. This dynamic approach ensures that we can always provide the right leader for any situation, no matter how specific or complex.

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The Fractional Sales Leader's Balancing Act: Consultative vs Hands-On

One theme that arises when talking to Fractional Sales Leaders is the balance between a consultative approach and hands-on involvement in their client assignments. This delicate equilibrium is crucial for delivering value, driving results, and fostering long-term client relationships.

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The Founder's Dilemma: DIY vs. Sales Experience

As a startup founder, you wear many hats, including the sales hat. In the early days of your company, you are the first salesperson. Your startup mentors at the Accelerator and your investors have told you, whether you have the experience or not, to be out there selling.

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Making the Right Talent Decision

Determining the right criteria to decide between a consultant, contractor, or full-time employee can significantly impact your business. Since the criteria might differ depending on the functional area, let me walk you through my thoughts for the sales function, specifically addressing when to hire a Sales Management Consultant, a Fractional or Interim Sales Leader, or a full-time VP of Sales.

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Fractional, but not Fragmented. The Future of Marketing for SMEs.

The agility that shaped the product, and the flexibility and efficiency it promises if it’s a B2B solution, are rarer outside of the design and development cultures that gave it birth. This disconnect is often apparent in marketing departments which can fail to reflect the promises of the products they promote.  

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The Best Fractional Executives Avoid the Pitfalls of Trial and Error

Unlike traditional full-time roles, fractional executives must navigate multiple clients, manage diverse expectations, and balance a more flexible yet demanding schedule. Training classes provide insights into these aspects, helping executives understand how to structure their time, set clear boundaries, and deliver value across different organizations.

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Revenue Solves All Problems

Starting, growing, and succeeding with a startup is complex and has a multitude of aspects. My simple list of just four success factors looks something like this: Product: Have a product or service with market fit. You: Work hard and smart. Team: Be a leader that people want to follow and hire people that are smarter than you. Sales!

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The Fractional Industry Needs a Unified Voice

The FLA is the thought leader and guiding force within the fractional leadership industry, uniting the diverse community of organizations and professionals. The vision is to foster collaboration, promote growth, and shape the future of the fractional leadership industry on a global scale. The FLA seeks to define fractional leadership excellence, setting the industry's gold standard.

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