Are you struggling to close deals and are losing customers to your competitors? The reason could be that your sales and marketing efforts are not fully integrated.
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In the course of helping clients find their ideal CROs, I hear the gamut of perspectives from both the client side and the executive side on the role of Sales Head and the Chief Revenue Officer. The terms and roles are often used interchangeably, and the definitions of each role vary widely.
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In a world where every start-up business wants to quickly expand and leave a mark on the world, the obvious question is how to do this successfully. For most businesses, it does start with building out a global sales team; Taking the service or product developed in one part of the world and selling it in another.
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The Peter Principle is a real phenomenon that can have negative effects on businesses if not addressed properly. Employers should be careful when promoting employees, ensuring that they are prepared for their new role and monitoring their performance closely.
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Jennifer had her eye on the clock, trying to meet the company expectations. She was worried about her own bills. What she wanted to do was get them their product and move on.
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Salespeople have been trained to persuade, convince and even cajole buyers into making a purchase. However, I think a new paradigm should be looked at. Instead of trying to sell, focus on helping buyers to buy.
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While competency and skills are undoubtedly essential factors, ignoring DNA match entirely can lead to serious issues. Employees who do not fit in with the organizational culture may be less motivated, less engaged, and less likely to stay with the company long-term.
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In conversations with seasoned sales executives about their experience is scaling companies, I reflected on the distinctions of "leadership" and "management" in leading sales teams. Can the same person be both a sale leader and a manager? Even though the terms are often used interchangeably, they do have distinct roles and responsibilities.
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The simple answer is that the guarantee is inherent and built into our model. Our placements are neither retained nor made on a contingency basis. There is no upfront investment of up to $70k into recruiting before the executive even has their first day.
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Staffing up and growing an executive team in large increments is outdated. And in other areas of our lives, we have already embraced the alternative. The idea of taking small steps is built into the formula for success in personal development, mentoring, building wealth, or the Kaizen concept.
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