Niche Positioning in Action: Examples Across Fractional CXO Roles
Niche Positioning in Action: Examples Across Fractional CXO Roles

If fractional specialization is the engine that drives demand, niche positioning is the fuel. But what does a strong niche look like in practice?

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Fractional Sales Leader, Interim and FractionalHenning SchwinumVendux LLCniche, niches, fractional, specialization, CXO
Between City Streets and Hay Bales: How a Farm Taught Me Responsibility, Trust, and Consequence
Between City Streets and Hay Bales: How a Farm Taught Me Responsibility, Trust, and Consequence

I returned to the city each time a little dirtier, a little wiser, and far more aware that leadership—much like farming—is about preparation, accountability, and fixing problems before they ruin the harvest.

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Leadership, MotivationHenning SchwinumVendux LLCfarming, trust, consequences
The Biggest Competitor to a Fractional Executive Is Inaction
The Biggest Competitor to a Fractional Executive Is Inaction

When people talk about competition in the fractional executive market, the usual suspects come up quickly: full-time hires, consultants, agencies, or internal promotions. Those comparisons make for tidy debates, but they miss the real obstacle.

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Fractional Sales Leader, Interim and Fractional, RecruitingHenning SchwinumVendux LLCcompetition, inaction, nothing, wait, decision
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche

The world of fractional leadership is crowded, and clarity of niche isn’t just nice to have—it’s the economic engine that drives quicker decisions, higher fees, and referral velocity.

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Fractional Sales Leader, Interim and Fractional, SkillsHenning SchwinumVendux LLCslice, niche, playbook, fractional, executive
Fractional Sales Leadership Isn’t a Cost Play
Fractional Sales Leadership Isn’t a Cost Play

It’s an Organizational Design Strategy. Sales tools are evolving faster than ever. AI SDRs. Revenue intelligence. Deal analytics. Forecasting copilots.

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Best Practice, Change, Fractional Sales Leader, Interim and Fractional, Organization, SalesAndrew MillerVendux LLCfractional, cost, ai
The Blurry Beginnings: How a First Camera Taught Me to Lead with Curiosity and Iteration
The Blurry Beginnings: How a First Camera Taught Me to Lead with Curiosity and Iteration

Childhood gifts that survived the many moves become treasured objects. Others become turning points. My first camera—arriving sometime around the end of fourth grade—quietly shaped how I observe the world, how I make decisions, and ultimately how I lead. I don’t remember the exact day I received it, but I know it changed something in me.

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Leadership, Motivation, RecruitingHenning SchwinumVendux LLCcamera, curiosity, iteration, photos, focus
When Price Shuts the Door: What to Do When Clients Just Won’t Listen
When Price Shuts the Door: What to Do When Clients Just Won’t Listen

When clients compare “apples to oranges”—specifically, when they weigh fractional leadership against permanent hires, consultants, in-house team members, gig-workers, or doing nothing without recognizing the fundamental differences.

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Sales, SkillsHenning SchwinumVendux LLCpricing, value, listening
Twenty-three Minutes at a Time: How Vinyl Records Taught Me Focus, Patience, and Depth in Business
Twenty-three Minutes at a Time: How Vinyl Records Taught Me Focus, Patience, and Depth in Business

Long before playlists, streaming, or skipping tracks, I learned how to listen—really listen—one album side at a time. And that habit shaped far more than my musical taste.

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Best Practice, Leadership, Organization, SkillsHenning SchwinumVendux LLCfocue, patience, vinyl
The Sports I Quit: How Not Being Athletic Made Me a More Resilient Leader
The Sports I Quit: How Not Being Athletic Made Me a More Resilient Leader

Some childhood stories are about medals won, records broken, and trophies displayed proudly on the shelf. Mine are about trying—repeatedly—and quitting just as repeatedly. I was never particularly athletic, and despite a competitive streak that could have powered a small city, my body stubbornly refused to cooperate with my ambitions.

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Motivation, Leadership, SkillsHenning SchwinumVendux LLCsports, athletic, leadership, resilience
Personalization Is the Problem. Because It Is So Transparently Fake.
Personalization Is the Problem. Because It Is So Transparently Fake.

Every marketer swears by personalization. Meanwhile, most executives receive 30 to 50 “personalized” emails, texts, voice mails, and LinkedIn messages every single day. I am one of them.

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Sales, Worst PracticeHenning SchwinumVendux LLCpersonalization, fake, marketing