Posts in Fractional Sales Leader
Why Founders Often Go Through Several Sales Teams Before They Get It Right — and How Fractional Leadership Can Change the Equation
Why Founders Often Go Through Several Sales Teams Before They Get It Right — and How Fractional Leadership Can Change the Equation

In the early life of a startup, few challenges are as misunderstood—and as costly—as building the first sales engine. Founders often assume that hiring a few salespeople will automatically translate into predictable revenue.

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Start-up, Sales, Leadership, Interim and Fractional, Fractional Sales LeaderHenning SchwinumVendux LLCstartup, wrong, salesteam, pmf
Niche Positioning in Action: Examples Across Fractional CXO Roles
Niche Positioning in Action: Examples Across Fractional CXO Roles

If fractional specialization is the engine that drives demand, niche positioning is the fuel. But what does a strong niche look like in practice?

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Fractional Sales Leader, Interim and FractionalHenning SchwinumVendux LLCniche, niches, fractional, specialization, CXO
The Biggest Competitor to a Fractional Executive Is Inaction
The Biggest Competitor to a Fractional Executive Is Inaction

When people talk about competition in the fractional executive market, the usual suspects come up quickly: full-time hires, consultants, agencies, or internal promotions. Those comparisons make for tidy debates, but they miss the real obstacle.

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Fractional Sales Leader, Interim and Fractional, RecruitingHenning SchwinumVendux LLCcompetition, inaction, nothing, wait, decision
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche
Find Your Slice of the Market: A Playbook for Fractional Execs to Identify Their Niche

The world of fractional leadership is crowded, and clarity of niche isn’t just nice to have—it’s the economic engine that drives quicker decisions, higher fees, and referral velocity.

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Fractional Sales Leader, Interim and Fractional, SkillsHenning SchwinumVendux LLCslice, niche, playbook, fractional, executive
Fractional Sales Leadership Isn’t a Cost Play
Fractional Sales Leadership Isn’t a Cost Play

It’s an Organizational Design Strategy. Sales tools are evolving faster than ever. AI SDRs. Revenue intelligence. Deal analytics. Forecasting copilots.

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Best Practice, Change, Fractional Sales Leader, Interim and Fractional, Organization, SalesAndrew MillerVendux LLCfractional, cost, ai
Non-Compete Clauses and Fractional Executives - Where Protection Ends and Overreach Begins
Non-Compete Clauses and Fractional Executives - Where Protection Ends and Overreach Begins

Non-competes in 1099 contracts are not inherently unreasonable—but they are frequently misapplied. Companies that balance protection with practicality, and executives who engage thoughtfully rather than reflexively resisting, are far more likely to build durable, trust-based partnerships.

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Best Practice, Fractional Sales Leader, Interim and Fractional, Organization, RecruitingHenning SchwinumVendux LLC1099, noncompete, non-compete, balance, law, protection, overreach
When the Best Salesperson Becomes the Bottleneck
When the Best Salesperson Becomes the Bottleneck

Because the solution might not be another marketing campaign or quota push. It might be time to introduce experienced leadership—fractionally or otherwise—to build the structure your best people deserve.

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Best Practice, Fractional Sales Leader, Interim and Fractional, Leadership, Sales, Recruiting, OrganizationHenning SchwinumVendux LLCfractional, CRO, vp sales, bottleneck, salesperson, promotion, organization
The Hidden Joy of Meeting Founders in the Niches
The Hidden Joy of Meeting Founders in the Niches

There is a daily front-row seat to the extraordinary creativity of entrepreneurs. Every day, I meet founders who didn’t just see a gap in a market—they saw a market where others saw nothing at all.

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Fractional Sales Leader, Interim and Fractional, Start-up, MotivationHenning SchwinumVendux LLCfounders, niches, niche, privilege, fractional
The Crossroads Story: When Founder-Led Sales Hits Its Limit
The Crossroads Story: When Founder-Led Sales Hits Its Limit

That milestone feels like proof that everything works: the product resonates, customers are buying, and growth seems inevitable. Yet for many founders, it’s exactly when sales momentum stalls.

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Change, Interim and Fractional, Fractional Sales Leader, Organization, Recruiting, SalesHenning SchwinumVendux LLCcrossroad, founder-led, growth, scaleup
The Art and Science of Matching Fractional Executives with CEOs
The Art and Science of Matching Fractional Executives with CEOs

What began as a niche solution—one executive helping a founder “on the side”—has matured into a vibrant marketplace. Yet, with growth comes competition, confusion, and hiring mistakes that can derail results before they begin.

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Fractional Sales Leader, Interim and Fractional, Leadership, Recruiting, SkillsHenning SchwinumVendux LLCart, science, matching, fractional, executive, ceo